Tactical Approach: Targeting Individual Contributions to Carbon Neutrality

While the scope of carbon assets is vast, Arkreen focuses on making the system accessible and beneficial for individuals. Current carbon markets predominantly cater to corporations, leaving individuals who want to contribute to climate action without practical tools or recognition.

Entry Point: Personal Carbon Inclusion Market

Arkreen addresses this gap by creating opportunities in both the supply and demand sides of the personal carbon market. On the supply side, individual green behaviors — like generating solar power from rooftop installations, reducing home energy use, or driving electric vehicles — can be digitized, tokenized, and traded as green assets on the blockchain. This approach captures the long-tail market potential of micro green assets, which, though individually small, collectively form a significant market.

On the demand side, Arkreen establishes a low-cost, low-barrier platform where individuals can voluntarily offset their carbon footprint through tokenized green assets. This initiative is exemplified by Arkreen’s GreenBTC.Club, which incentivizes personal carbon-neutral behaviors by rewarding participants with utility tokens.